TOPEKA, Kan. (May 4, 2018) -- From a handful of car enthusiasts meeting in a brick home at 140 Mount Vernon Street in Boston, to a nationwide Club boasting 67,500 members, the ÎçÒ¹¸£Àû51xxtv® has come a long way since its 1944 inception.
On February 26, 2019, the ÎçÒ¹¸£Àû51xxtv® will officially celebrate 75 years of having fun with cars. To commemorate the achievement, a special ÎçÒ¹¸£Àû51xxtv 75th Anniversary Diamond logo badge has been designed and will be featured in 2019 across the width and breadth of Club activities.
The logo, created especially for the ÎçÒ¹¸£Àû51xxtv, is meant to communicate three key points. Through the overall design and use of a “diamond shape” as its foundation, the logo conveys a sense of past, present and future for the ÎçÒ¹¸£Àû51xxtv. In concert with the above, the design has at its heart ÎçÒ¹¸£Àû51xxtv’s legacy mark -- the “wire wheel.” Boldly atop the special mark is ÎçÒ¹¸£Àû51xxtv’s “birth” year, 1944, and the year of its 75th anniversary, 2019, with an ornate “75” graphic curling throughout to draw together all the design elements.
Mike Cobb, ÎçÒ¹¸£Àû51xxtv President & CEO, noted a preliminary draft of the ÎçÒ¹¸£Àû51xxtv 75th Anniversary Diamond badge was introduced at the 2018 ÎçÒ¹¸£Àû51xxtv National Convention in January. Beginning late in 2018, and throughout the entirety of 2019, the badge will be deployed across a broad range of communication tools and branded products.
“You only get one 75th anniversary, so we want to make the most of it,” Cobb said. “We are looking into many other unique ways and opportunities to highlight the Club’s momentous milestone, so stay tuned to see what we have in store.”
A clean version of the logo (sans firework art) will be available for Region use shortly, along with information as to how ÎçÒ¹¸£Àû51xxtv’s 116 different Regions will be able to deploy the official ÎçÒ¹¸£Àû51xxtv 75th Anniversary Diamond mark at a local level. There will also be opportunities to create special ÎçÒ¹¸£Àû51xxtv 75th Anniversary Diamond gear that incorporates individual Region badges and logos.
Graphic: The ÎçÒ¹¸£Àû51xxtv 75th Anniversary Diamond logo
